PPC Marketing stands for pay-per-click advertising. It’s pretty self-explanatory: you pay every time someone clicks on your ad, but ONLY when they click the ad. Impressions, when your ad is displayed are free. Essentially, it’s a way of buying leads to your site, rather than attempting to “earn” those leads organically.
PPC and SEO aren’t either-or tactics. They work best together to cover ALL search bases more effectively. Pay-per-click advertising is a great way to fill the current holes in your SEO strategy, which can take time to perfect.
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While SEO will produce the highest ROI in the long run, PPC will produce results immediately. As a PPC advertising agency, we have a system for setting up campaigns that raises your quality scores, lowers your cost-per-click, and increases your ROI. Search engines aren’t the only PPC strategy that works. Many of the top social media sites are great PPC platform as well. (Facebook, twitter, linkedin, ect.)
Effective PPC advertising does not mean setup and set to autopilot. Similar to SEO, PPC requires ongoing attention, optimization, and analytical decision-making. The right PPC management partner will help you identify the best keywords to follow, will secure top positions, and will monitor and optimize ad copy to maximize impact of your campaign.
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